• Opiia Tradigital Marketing Solutions

3 Instagram Basics Every Business Owner Needs To Know

Updated: Feb 16

By now you’re probably aware of how important Instagram is to our online world, and if you’re anything like us, you use it everyday. Whether it’s to see what your friends are up to, follow the lives of your celebrity inspirations, stay up to date on social political news, shop or even wind down, Instagram has it all. Nowadays, most successful business owners utilize social media, and by the same token, most of their customers use it too. Through these platforms brands create personal and engaging connections with their audiences. Designing visual feeds to showcase your one-of-a-kind qualities will help you build lovable brand stories that inspire your followers who, in time, will become loyal customers. It’s finally your turn!


Here are 3 Instagram basics every business owner needs to know.


Hand scrolling through Instagram page on phone
Photo by cottonbro from Pexels

Tip #1: It’s All In The Features


Getting to know all that Instagram has to offer is one of the most important parts of marketing through the platform. If you've been on the app you know that it primarily revolves around your posts- the photos you upload to your feed. Although, making use of the other available features alongside regular posts is where your success lies.


Here is a list of Instagram features you’ll want to get familiar with:

Instagram Stories

Stories appear at the very top of your timeline and are accessible by clicking on your account’s icon. They are a way for you to post quick photos or videos that only last for 24 hours. There are many fun details within the Stories feature that will help you engage with your followers. Tag your location and add hashtags. Play around with Polls, Questions and Countdowns. Use stickers and GIF’s for added fun. If you wish to permanently save your Stories, you can do so through the app’s Highlights feature.


IGTV

Post your longer video content here! IGTV is a great place to upload interviews, tutorials, or any exclusive videos that your followers will be intrigued to see.


Instagram Reels

Have a snappy video idea? Create a Reel! The Reels feature allows you to film and edit 15-second long videos. This is perfect for making How-To videos, showing off your products, jumping on quick trends or even reposting your Tik Toks. The possibilities are endless!


Instagram Live

Connect with your audience by broadcasting live right on the app. This feature is great for hosting Q&A’s and taking your followers behind the scenes.You can’t edit an Instagram Live so it’s the perfect way to show off the real side of you and your business.


Tip #2: Your Uniqueness Is Your Greatest Strength

The time has come to tell your story. What does your brand have to offer that others don’t? Maybe it’s a revolutionary invention, or perhaps it’s your ability to boost people’s confidence and inspire them to do something special. Believe it or not, no matter the business, you can offer both, because they go hand in hand. Your product or service wouldn't be as bold without a personality behind it and if the purpose of your business is showcasing your personality, well bingo, that is actually a service! See how they go hand in hand?

Here are some ways you can use Instagram to visually promote your unique brand identity:

Use Colours.

Deciding on your colour palette is an extremely important part of creating a brand identity and is probably something you've already thought about if you have a logo! Colours are your brand’s first impression. Featuring a specific colour palette throughout your Instagram feed will communicate your brands uniqueness and quickly become recognizable by your followers.

Here are some ideas of how you can use colours within your Instagram feed:

  • Post photos that include your specific brand colours in them

  • Use coloured filters to create a cohesive feed

  • Edit coloured graphics or borders onto your photos

  • Use your colours in your ads


Hand scrolling through social media on phone Toronto Opiia
Photo by cottonbro from Pexels

Find Your Aesthetic.

Branding through the use of aesthetic is one of the most successful and popular techniques used on Instagram. It is an incredible way to create subcultures throughout the world of social media. Brands that market themselves with a strong aesthetic gather audiences of followers who personally relate to their business, because they relate to how it visually appears.

Essentially, your aesthetic is the tone of your feed and vibe that your photos give off.

Struggling to find your aesthetic? Follow this quick guide to simplify the process for you:

Brainstorm some key words that come to mind when you think of your business. For example: Happy, serious, inspiring, corporate, tasty, real, emotional, beautiful, natural, artistic.


Choose one of these three categories that you feel corresponds with your chosen key words:

  • Light and Bright

  • Dark and Moody

  • Fun and Colourful


Tailor your posts to fit with your category by paying attention to how your photos are lit, the colours used within them and ultimately the mood that they portray.


Tip #3. Go Behind The Scenes


Have you ever wondered how Youtube vloggers are able to get millions of views just by posting videos about themselves and their daily lives? Being relatable can sometimes be the most inspiring thing to an audience. Your followers want to learn about the products and services you have to offer, but they also want to know the story behind them. Doing this can be very simple!


Here are a few ideas:

  • Post a short video of yourself talking to your audience. You can talk about anything from how your day went to how you manufacture your products or the importance behind your business. Having confidence is a wonderful way to inspire others!

  • Show off your drawing board. It can be fascinating to see where businesses get their ideas from. You can do this easily by sharing photos of your design sketches for products, before and after shots, and even your notes. Remember to always stay creative!


Person sketching fashion drawing board Toronto
Photo by cottonbro from Pexels

Instagram can be a powerful tool to grow your small business success and learning these simple tips is just the beginning. Getting familiar with the app’s unique features, learning how to tell your brand story, finding your aesthetic and building confidence are all important, but staying on top of what inspires you is key. Happy ‘Gramming!

Need help figuring out a strategy that works specifically for your business? Let's connect! Shoot us an eMail at info.opiia@gmail.com to get started.