• Janita Patel

5 Marketing Tips To Help Your Small Business Shine Online in 2021.

Updated: Feb 5

With all the content and competition on social media today, creating an online presence for your business can be challenging. Whether you've been doing it for 6 years or 6 months, use these tips as a checklist to make sure you're providing the best value for your audience and making the most of your social media marketing initiatives.


Tip #1: Be Authentic

To be authentic, share content with your audience that is real. Show the “human side” of your business. Taking your audience behind-the-scenes is a great way to grow a following.


Be Authentic | Small Business Tip #1

Tip #2: Be Consistent

If you are not willing to show up consistently for your business, no one else will. Create a marketing plan and a schedule for when you will post your content and offers. Don't forget to leave thoughtful comments on other users’ content when you can.


Be Consistent | Small Business Tip #2

Tip #3: Share Video Content

If you are looking to reach a wider audience and get more shares on social media, then you should consider implementing more videos in your content.


Share Video Content | Small Business Tip #3

Tip #4: Target Your Audience

Identifying your audience enables you to create a better marketing strategy and connect with your ideal customers faster than your competition.


Build Relationships | Small Business Tip #5


Tip #5: Build Relationships

Respond to questions and inquiries quickly. Ask for honest feedback. Share user-generated content. (This tells your audience that what they have to say matters.) Provide value by solving problems and creating learning opportunities.


The better you become at building relationships, the more your social media following will grow.


These tips are just a scratch off the surface of social media marketing for small businesses. The list could truthfully go on forever. Give some of these a try and let us know what works best for you.


Need help figuring out a strategy that works specifically for your business? Let's connect! Shoot us an eMail at info.opiia@gmail.com to get started.