• Opiia Tradigital Marketing Solutions

5 TikTok Ideas To Help You Go Viral

Updated: Feb 16, 2021

You might have heard about TikTok, a rising social media giant that has swept across the world with its viral sixty second clips in which teens and adults alike participate in all kinds of challenges and dancing trends. Therefore, many of you reading this blog might be wondering how exactly a children’s app for viral videos will help your business. You can put these questions to rest, as in this blog article you will find out that TikTok is not simply an app for silly viral videos, but also an app that hosts a lot of good videos about small businesses and entrepreneurship in general.

The following TikTok ideas for your business that we are going to explore further in this article are in no way exhaustive and should be taken as possible routes for you to take in increasing your online TikTok presence. Always remember that TikTok is an app that has been built on the concept of people using their own creativity to make videos, so if you have an idea that is not listed in this blog, do not hesitate to try it out for yourself. Without further ado, let us jump into what makes TikTok such a great app for up-and-coming businesses.

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1. Introduce Yourself!

The first and foremost thing that customers should know about any business is who they are. A short introductory video describing who you are and what your business specializes in will go a long way in familiarizing customers with you, your products and your business in general. It is also important to remember that TikTok videos should always have a personal feel to them as that will allow customers to relate to a business on a deeper, personal level.

2. Consider using music to showcase your products

Music is an essential part of TikTok, and rightly so since it started out as a lip-syncing app. Therefore, consider using TikTok’s built in musical features to showcase your product in a new, creative way. A perfect example of a business using this feature specific to TikTok is Chipotle, in which they released a video of tortilla chips surrounding a bowl of guacamole with Adele’s “Someone Like You” played over the clip. Since this specific clip features Adele’s fans singing back to her, Chipotle’s video creates an illusion in which it looks like the chips are singing back to the bowl of guac. Most definitely a wonderful idea, as Chipotle essentially started another trend in which many individual creators as well as other businesses used the same format and song in their videos. Chipotle won in using TikTok as a way to engage with their customers.

3. Workspace Tour, a day in the life, meet the team

These do not necessarily have to be all in one video, but it is nevertheless good to consider having videos pertaining to the three topics mentioned above. This is very similar to the first point, but the difference here is that you are trying to showcase the team behind your products and your business that make everything possible.

4. Organizing inventory, packaging orders

You might also consider showing the inside workings of your business. These could range from restocking and organizing inventory, to packing and shipping out orders. One reason why you might consider this is because there is a plethora of videos on TikTok which show exactly that: packing orders. Nobody knows why, but it can be said that watching repetitive tasks be performed soothes viewers. At any rate, it is not important to find out why they are being watched, but rather, understand that they are being watched and see if something like this can be incorporated into your own TikTok videos.

5. How-To (Product, Lifehacks)

If you are a business that specializes in hand-made goods (and even then, not necessarily) you might consider making videos where you show how your products are made (either by hand or through a production line). These can either be regular videos or time lapses. In general, having many different types of videos is a good rule of thumb for any business which wants to build an online presence.

To conclude, the above mentioned ideas for TikTok should not be taken as rules written in stone. Instead, these should be taken as possible guides for you to develop further to match your business and areas of concentration. Never try to overdo your videos - keep it simple, and if done properly, simple videos will make interesting videos.

Photo by Solen Feyissa from Pexels

Need help figuring out a strategy that works specifically for your business? Let's connect! Shoot us an email at info.opiia@gmail.com to get started.

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