• Opiia Tradigital Marketing Solutions

LinkedIn Basics Every Business Owner Needs To Know

Updated: Feb 16, 2021

Whether you're looking for the right job, networking or growing your professional relationships, LinkedIn is a great place to start your career success. You may already be using a personal account to connect with other professionals in your industry, but did you know that using LinkedIn for your small business can spearhead your marketing efforts towards great success?

Here is a list of our LinkedIn basics for business owners.

Tip #1: Set up your page

One of the most important parts about using LinkedIn to grow your small business success is finding your ideal clients. The platform is a great place to engage with your connections… once you find each other. The first order of business is setting up your profile page and having this done effectively and thoroughly is very important.

Step One: Profile Photo

When choosing a profile photo for your page, first decide if your business is best represented by your logo or your headshot. Oftentimes people relate to brands that are more personal with their audience. Authenticity could play a huge role in building a connection with your clients and in this case it would be your best move to use a headshot as your profile photo. On the other hand, if your business is bigger, has multiple people under it or is best recognized by your logo, you’ll want to use it instead. Regardless of which photo you choose, make sure it is a professional and high-resolution image.

Step Two: Headline

Your profile headline is a big part of your first impression so make it shine! For this part of your page it is important to use specific keywords that your clients will be searching for, this way they can find you. Alongside your keywords, make sure your headline is original, no one wants to read a boring description of you. While writing, keep in mind that you are limited to 120 characters so keep it snappy and effective.

Step Three: Summary

Use your LinkedIn summary to greet your clients. In this section of your page you should do the following:

  • Introduce your brand with a strong opener

  • Give your mission and/or vision statement

  • List your skills

  • Include where and how your clients can contact you

Step Four: Skills

Now it’s time to truly show off your skills and abilities for everyone to see. Make sure you’re genuine and choose those most relevant to your industry. Think about what you want your clients to know about your business and what it has to offer.

Tip #2: Post Relevant Content

The next step to growing your LinkedIn following is posting content that your clients will be interested in. It is advisable to post content 1-2 times a day to really solidify your voice within your community. Here are some of the best types on content to post on LinkedIn:

Video Content

Video content is highly engaging and a great way to show off the personality of your business. Some examples of effective videos include: A ‘Meet The Team’ series, interviews, product or service reviews, product or service ‘how to’.

Digital Graphic Content

Creating digital graphics is an eye-catching way to present important information to your clients. Some examples of effective digital content include: Statistics, quotes, advertisements.

Written Content

LinkedIn is a great space to post original written content and even promote your blog. Write posts you feel will be received well by and interesting to your target market. Don’t forget to research trending topics and use them to form your content around.

Tip #3: Make Connections

Making connections and building relationships are some of the most important reasons to use LinkedIn for your small business. You want to build a list of connections that are relevant to your industry and will perpetuate your business’ growth. Here are some tips on making connections:

Keep Your Requests Personal

When adding “people you may know,” do your best to personalize your message whenever you can. Give them a reason to keep in touch with you or be interested in connecting with you. Mention a reason you may know each other or a reason why you're messaging them (for example: maybe you're in the same industry and you'd like to learn more about their work.)


Engaging with your connections is not only the best way to show you care about those in your LinkedIn community, but it also boosts your profile to the front of their networks. You can engage by responding to someones comments with a casual ‘thank you’. This simple action will help you build strong relationships and help you gain reliable clients.

LinkedIn is a powerful tool that can be used to grow your small business success and learning these simple tips is just the beginning.

Need help figuring out a strategy that works specifically for your business? Let's connect! Shoot us an eMail at info.opiia@gmail.com to get started.

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