For entrepreneurs, getting placements in relevant publications or features on podcasts is a great way to gain visibility, credibility, and authority in their niche. However, simply being mentioned is not enough to make an impact on your business. You need to have a content strategy in place to leverage those placements effectively. In this blog post, we'll discuss a few tips on how to turn your PR placements into new clients or income.
Post on Social Media
Social media is a powerful tool for promoting your brand and engaging with your audience. When you get featured in a publication or on a podcast, you can repurpose that content on your social media channels to reach a wider audience. Plan your content around the article or podcast feature, and don't forget to credit the writer, outlet, or podcast host. You can also use Pinterest to drive organic traffic to your website. By incorporating your placements into your social media strategy, you can show your audience that your expertise and message are validated by important platforms, adding credibility to your brand.
Update Your Email Signature
Your email signature is an often-overlooked opportunity to promote your brand. By including your latest feature in your email signature, you can give instant credibility to your brand with every email you send. For example, you can include a link to your latest article or author profile in your signature, so anyone who corresponds with you can see your articles. This small step can make a big impact on how your brand is perceived.
Include it in Your Newsletter
If you have an email list, you can incorporate your features or contributor work into your newsletters and link back to the publishing website or blog. This is a great way to position yourself as an authority to your subscribers and keep them engaged with your brand. Including your PR placements in your newsletter can also help to drive traffic to your website and increase your visibility online.
Conclusion
Getting placements in relevant publications or features on podcasts is a great way to gain visibility, credibility, and authority in your niche. However, to make the most of those placements, you need to have a content strategy in place to leverage them effectively. By using social media, updating your email signature, and including your placements in your newsletter, you can boost your business and turn those PR placements into new clients or income. Remember, consistency is key, and it takes time to see the results of your efforts. Keep working on your content strategy and stay focused on your goals, and you will see the benefits over time.