Creating high-quality content is only half the battle; the real challenge lies in boosting content shareability. In today's hyper-connected world, where social media dominates, achieving a significant reach and engagement for your content depends on its shareability. While many articles offer tips on optimizing shareability, we are here to present you with some unique strategies that will set your content apart. In this article, we will explore five proven tips to make your content more shareable and unlock its true potential.
Harness the Power of Interactive Elements
Incorporating interactive elements into your content can significantly enhance its content shareability. Think beyond the traditional text and static images by incorporating quizzes, polls, surveys, and interactive infographics. Interactive elements provide an element of fun and novelty, making your content stand out in a crowded digital landscape.
Example: One brand that excels at leveraging interactive elements is BuzzFeed. Their quizzes and interactive articles have become a social media sensation. By creating engaging quizzes like "Which Hogwarts House Do You Belong To?" or "What Kind of Pizza Are You?", BuzzFeed not only captures users' attention but also encourages them to share their results with friends. These interactive elements provide a fun and personalized experience, boosting content shareability.
Leverage User-Generated Content
User-generated content (UGC) is a goldmine when it comes to increasing content shareability. Encourage your audience to contribute their own stories, reviews, or testimonials related to your brand or topic. Not only does UGC add authenticity and credibility to your content, but it also fosters a sense of community and belonging. When people see their content featured, they are more likely to share it with their friends and followers, thus expanding your content's reach organically.
Example: GoPro, the popular action camera brand, has mastered the art of user-generated content (UGC). They encourage their customers to share their thrilling and awe-inspiring videos captured with GoPro cameras. By featuring these videos on their website and social media channels, GoPro showcases their product's capabilities and taps into their community's adventurous spirit.
Incorporate Social Proof
Social proof is a powerful psychological concept that influences our decision-making. By showcasing social proof within your content, you can boost its content shareability. Include testimonials, case studies, or success stories that highlight the positive experiences of others. People are more likely to share content that has been proven effective or beneficial by others. This social validation increases trust and encourages users to spread the word.
Example: Airbnb, the online marketplace for accommodations, incorporates social proof effectively in their content. They feature stories and testimonials from both hosts and guests, highlighting unique and heartwarming experiences.
Provide Exclusive and Valuable Insights
Offering exclusive and valuable insights in your content can significantly enhance its content shareability. People are always on the lookout for unique information or expert knowledge that they can share with their networks. Conduct in-depth research, gather data, and provide actionable insights that are not readily available elsewhere. By positioning your content as a valuable resource, you establish authority and encourage readers to share it with others who may find it equally valuable.
Example: Moz, a well-known SEO software company, regularly publishes industry reports and studies with detailed insights and analysis. Their content is highly anticipated and widely shared within the digital marketing community because it offers exclusive data and actionable takeaways that professionals can leverage in their work.
Focus on Emotional Triggers
Emotions play a vital role in shaping our behaviour, including our urge to share content. To boost your content shareability, evoke emotional responses in your audience. Craft stories that trigger joy, surprise, awe, or nostalgia. Consider incorporating compelling visuals, thought-provoking quotes, or relatable anecdotes that stir emotions. When your content strikes an emotional chord, people are more likely to connect with it on a personal level and share it with others who may have similar experiences or sentiments.
Example: Dove, the personal care brand, has successfully focused on emotional triggers in its content campaigns. Their "Real Beauty" campaign aimed to challenge beauty stereotypes and celebrate diverse forms of beauty. The campaign encouraged women to share their own stories and celebrate their individuality, resulting in a powerful movement that resonated with millions of people worldwide.
Conclusion: Boosting Your Content Shareability
While there are common tips available for boosting content shareability, it's essential to think outside the box and experiment with unique strategies. Brands like BuzzFeed, GoPro, Airbnb, Moz, and Dove have successfully humanized their content by incorporating interactive elements, leveraging user-generated content, showcasing social proof, optimizing for dark social, and focusing on emotional triggers. By applying these unconventional tactics, you can significantly enhance content shareability, foster genuine connections with your audience, and create a lasting impact in the digital world. So, take inspiration from these brands and infuse a human touch into your content to make it truly shareable.