Creating The Perfect Google My Business Profile
Optimizing your Google My Business listing fully will boost your local ranking giving you a better chance to come up first in google searches. Here is our list of steps to completely optimizing your content so you can grow the presence of your business online.
Tip #1. Start With The Basics.
First off, make sure that the primary information on your Business Info page is completed and up to date. Here you can add your location (if you have one), your hours, phone number, website link, products that you may have, and attributes (which help searchers get a closer glimpse into who you are as a business.) Don’t forget to add great photos that will visually tell your business story to searchers.
Tip #2. Perfect Your Business Description.
This is your chance to tell people exactly what they need to know about your business in 750 characters. When writing a business description here are some things to keep in mind:
Keep it to the point. In the first sentence of your description it should be clear to searchers what you do. Don’t make them go out of their way to attain this information.
Use a couple relevant keywords that will boost your profile to match people’s search. For example, if you sell eco-friendly detergent you can infer as to what your target market might also be searching for and try using keywords such as “baby safe”, “sustainable” or “for sensitive skin.”
Don’t use your business description to promote your offers or sales. This can be done later and will take away from the purpose of the business description. Use this time only to communicate to your customers who you are and why they need you.
Tip #3. Choose Appropriate Categories
Before moving on from the Info Tab you will come across the ability to choose categories for your business. This is your opportunity to describe exactly what your business is to search engines and people who may be your potential clients.
Here is how to select categories for your GMB profile:
You will be able to select up to 10 individual categories and we advise that you select them ALL
The first one you choose will serve as your primary category. Make sure this one describes your business the strongest out of them all.
Moving forward, select 9 more that relate to your industry in any way. This will give your customers a better chance at finding your listing even if they aren't initially looking for your primary category.
Tip #4. Create Posts
Now it's time to start creating posts. Use this opportunity to communicate simple updates to your customers who are searching for you.
Under the Posts tab on your Google My Business account page is where your posting playground lies. Posts can be created under the following categories:
Offers: Here is your chance to announce any sales or promotions you are offering.
Updates: Here you can post about what's new or just general information about your business. It's a great way to share exciting announcements with people who search for you.
Events: Even during the pandemic, Live events are a great way to strengthen your presence and increase engagement. Use this category to promote any events you have coming up.
Products: Here you can feature specific products that you're known for or anything new you have on the market.
*Note* Using the Products tab on your account page will help you set up product listings before you feature them here.
Make sure each post includes a photo, text and a call to action to get your clients engaged!
Starting with these tips will ensure the grounds of your success on Google My Business and we recommend creating your listing as soon as possible. Need help figuring out a strategy that works specifically for your business? Let's connect! Shoot us an email at firstname.lastname@example.org to get started.